IKEA UAE will begin free delivery of its signature annual publication - the IKEA Catalogue 2011 - to all UAE on 1st September following the simultaneous 38-country global launch by the world’s most popular home interiors brand.

Starting on 29th April, an innovative 'Textiles with Attitude' promotion at IKEA's Dubai Festival City store will show customers how to alter the atmosphere in their home by changing textile colours, accessories and lighting, freshening up a room and transforming it for the season.

IKEA UAE will be part of a global IKEA campaign to identify solutions for creating a sustainable life and protect Earth's natural resources.

IKEA has been busy promoting awareness of the environment and stressing the need to sustain this behaviour. In a unique challenge, IKEA's cashiers were asked to interact with customers and sell blue environment friendly bags, instead of packing products in brown paper bags as usual. The cashiers explained to customers that the blue bags are reusable and therefore good for the environment.

IKEA will be launching its popular 'Gift Card' in the UAE on 18 April. The gift cards can be bought preloaded with spending money at the Dubai Festival City and Marina Mall, Abu Dhabi checkout counters.

IKEA UAE has announced that it expects to serve some 1.3 million visitors in its first year of operations on Yas Island, the major new leisure and entertainment destination under development in Abu Dhabi by Aldar Properties, in 2011.

IKEA wants customers who have a LEOPARD children's high chair to stop using the high chair immediately and bring the seat and frame back to the Exchange and Returns department at any IKEA store in the UAE where they will receive a full refund.